01 Analyse your web presence
- How high is awareness of the current web presence?
- Are the benefits of the company's products and services clear for visitors?
- Are there flaws in the website's structure, navigation, usability?
02 Evaluate the competition
- Which websites provide similar content?
- What are their strengths and weaknesses, also in relation to your own web presence?
- Who acts as a multiplier for your competitors?
03 Create an internet strategy
- What role should the internet play for your own products and services?
- Which of your products and services are suitable for the online arena?
- Which partners and multipliers can be drawn on (online communities, linked partners, affiliates)?
04 Launching and running your business
- What are the technical infrastructure requirements?
- Which is the most suitable content management or shop software?
Which tracking systems, cross selling and site search products can be recommended? - How should the project be managed?
05 Online marketing
- Which online marketing mix is right for you: search engine marketing (SEM), search engine optimisation (SEO), affiliate ... ?
- How should the content, such as landing pages or product sites, be presented?
- How do visitors behave on the website?
